tag:blogger.com,1999:blog-11088190.post113431635706879018..comments2024-03-01T05:12:53.347-05:00Comments on Lubetkin on Communications: Why "Public Relations" and "Credibility" are becoming mutually exclusiveSteve Lubetkinhttp://www.blogger.com/profile/11557532655355343571noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-11088190.post-1144818399064860162006-04-12T00:06:00.000-05:002006-04-12T00:06:00.000-05:00Steve - An update to this post and these types of ...Steve - An update to this post and these types of pitches can be found at the Bad Pitch blog:<BR/><BR/>http://tinyurl.com/ojypn<BR/><BR/>We outed one of the folks you discuss in this post. Thanks.Kevin Duganhttps://www.blogger.com/profile/13550854529045946067noreply@blogger.comtag:blogger.com,1999:blog-11088190.post-1134685983224132532005-12-15T17:33:00.000-05:002005-12-15T17:33:00.000-05:00Well said, Steve and Philippe. Whatever happened t...Well said, Steve and Philippe. Whatever happened to building relationships with reporters and understanding what THEY consider news? I remember at times in my corporate days of playing a game with reporters ... they new I had to call; I knew I had to call; and we both knew it wasn't newsworthy. But because we had a relationship, we could play the game and know that if it happened to be a slow news day, we'd get coverage. I also understood if it wasn't that we wouldn't.<BR/><BR/>Stunts can be nice visuals, but IMHO, you spend way too much time pitching that for way too little.<BR/><BR/>Build relationships so you can build credibility. It's critical to have your personal credibility and your company's credibility intact. I'm wandering, but frankly, I'm passionate about that. And part of building credibiltiy is understanding what reporters and editors consider news and then giving them news!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11088190.post-1134417606618109532005-12-12T15:00:00.000-05:002005-12-12T15:00:00.000-05:00Completely agree Steve, but then again.... in what...Completely agree Steve, but then again.... in what way do future PRO's learn this at school ? Might be different in the US but here in Belgium most of the PR students I talk to are mesmerised by the "event/big bang" tactics in use in the industry. Much more glamorous than trying to have a physician explain something important in non Latin terms or an IT person talk plain English instead of a bits and bites language to the press. The side of PR which is all about providing information, getting conversations started, bringing people together, is not the part that gets the attention at PR schools, or in the industry for that matter. This has been an old issue for the PR industry... When are we going to get it right ?Anonymousnoreply@blogger.com