Thursday, November 22, 2007

BusinessWeek Vindicates Lubetkin

I have been making this observation in my presentations on social media for over a year and a half: despite all the fabulous buzz about user-generated content and the joy of watching people whack themselves with a rubber chicken on YouTube, the reality is this.

When people go to the Apple iTunes Music Store for podcasts, the top 100 podcasts they download are heavily weighted in favor of professionally produced content by well-known media companies, like the New York Times, the Wall Street Journal, CBS News, ESPN, C-SPAN, etc.

In the latest BusinessWeek, the article Web Video: Move Over, Amateurs vindicates my argument.


Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home