Thursday, November 13, 2008

Ben Grossman discusses ROI

Benn Grossman (@bengrossman on Twitter) discussing Schultz's work

Return on Investment (ROI)
Return on Brand Investment (ROBI)
Return on Customer Investment (ROCI) combines attitudinal and behavioral data to predict.

Steve Lubetkin, APR, Fellow, PRSA
Managing Partner
Lubetkin Communications LLC
Professional Podcasts LLC
1.856.751.5491 ofc/cell


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