Making blogs matter?

New York Times Technology Column on Monday (OK, I'm a little behind in my reading...) A Home Where Bloggers Can Plumb Those Obscure Passions describes how Squidoo.com hopes to channel and aggregate the highly specialized expertise of individual bloggers. The premise is that the collective wisdom is highly useful and better than trying to find individual blogs on obscure topics. Maybe.

I just did a quick visit and it sure seems more like a Technorati, Google or Yahoo! than a completely new way of aggregating blog content.

So I'm going to experiment with creating a Squidoo "lens." I'll report back on the experience.