In this special edition of Lubetkin's Other Blog Podcast, we present the audio soundtrack from the vidcast being distributed at http://professionalpodcasts.blip.tv/file/920310/
In his May 12 appearance at the River Communications Group, Peter Shankman, CEO of The Geek Factory and author of Can We Do That? -- Outrageous PR Stunts that Work, and Why Your Company Needs Them, discusses the importance of social media for professional communicators, and explains how to differentiate yourself by using social media.
This program was recorded May 12, 2008 at Marsha Brown's, New Hope, PA. The program runs about one hour.
Download the podcast here (118 mb stereo MP3 file, 01:04:34 duration).
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Produced by Steve Lubetkin, SNCR Senior Fellow, managing partner of Professional Podcasts LLC.